For the first time, Arab St was transformed into a fashion runway. ProjeKGlamway was organised in conjunction with the Great Singapore Sale to revitalise the textile business along Arab St. Local designers within the precinct worked with their textile merchant of their choice to design the 2 looks.

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Celebrity models walked down the runway which was made of Persian carpets and flanked by white tentages for VIPs and invited guests. Hosted by Najip Ali, the guests were entertained by a live band, dancers and percussionist who opened the fashion show.